Show Me the Money

Ted Poulos, of McLean, Virginia, runs more than 200 races a year. When you figure that the average race costs between $15 and $25 to enter, Ted has found himself an expensive little habit. Why do road races cost that much? I mean, aren’t you just running down a public road? Who’s getting rich off of these things?
Nobody is. The entry fee that races charge usually covers only about one third of the costs of putting on races. Events are a lot more expensive to stage than they used to be. Local governments didn’t use to charge for the police who are often necessary for traffic control. Municipalities are also increasingly requiring races to pay for permits to stage events, even though there’s really not a whole lot of demand for the space by others at 8 a.m. on Sundays. San Francisco’s Bay to Breakers race shells out $30,000 for police services, plus $50,000 for park fees.
Most of the expenses to put on a race are picked up by the race sponsors. Donations also go a long way to keeping race costs down. Because most races are to benefit some charity or nonprofit group, the organizers can appeal to the goodwill of local merchants to donate food and prizes. Given all that goes into putting on a race, a $20 entry fee is quite a bargain.
Some runners try to rebel against what they think are high entry fees by being bandits. They run the race, but don’t sign up for it. Bandits are bad. Not only do they sometimes mess up the timing of the race because they’re not wearing numbers, but they leech off of the majority of the runners who paid the entry fee. If everyone acted that way, then there wouldn’t be any races for them to be mad at. If you think that a race charges too much, then voice your disagreement with a letter and by staying away, not by being a bandit and thinking that you’re accomplishing anything more than ripping off fellow runners.
You can usually save money on races by registering a month or more before the race. Race day entry fees are usually about $5 higher than early registration.

Choose Your Road

For the most part, road races basically fall into two main categories: those put on by various community organizations and those put on by local running clubs. The most popular time for both types of road races to be held is early on a weekend morning. Start time is usually 9 a.m. in the cooler months, 8 a.m. in the warmer months. More races are held on Sundays than on Saturdays.
Races in the first category are usually held in conjunction with a local event or as a oncea-year fundraiser for a charity. The people involved in organizing the race are usually volunteers from whatever organization will benefit from the race. The organizers usually pay a professional finish-line coordinator to handle timing, scoring, and other race-day logistics. In these races, you almost always wear a number during the race, and you almost always get a T-shirt as part of your entry fee. There’s probably also going to be nice post-race refreshments, decent prizes for the top runners, and other amenities.
Local running clubs also put on races as part of their regular schedule of events. These races are usually more low-key and have smaller fields. Most of the people running them are members of the club, although all runners are certainly welcome to take part.
Organization and logistics are handled entirely by volunteers lined up from the club. These races often cost only a few dollars to enter, because there are no Tshirts or other major costs to cover. (These races often take place in more rural areas, so the organizers don’t have to pay as much, if anything, for permits, police, and so on.)

Takin’ It to the Streets

More than 90 percent of the non-scholastic races held in the United States are road races. If you know someone who has run a race, it’s almost guaranteed that he or she ran in a road race. There are road races of pretty much every distance you can imagine from the mile to the marathon. The most popular distances are 5K (3.1 miles), 8K (about 50 yards short of 5 miles), and 10K (6.2 miles).
The size of the fields in road races runs the gamut, too: You can find small rural affairs among 15 people all the way up to the country’s biggest road race in terms of official entrants, The Lilac Bloomsday Run, a 12K (7.4 miles) run by more than 55,000 every May in Spokane, Washington. (Bay to Breakers, a 12K held every May in San Francisco, sometimes has as many as 100,000 people running it, but only about half of them have registered for the race.) A typical road race, in which runners wear race numbers and receive T-shirts, will have anywhere from a few hundred to 1,000 runners in it. Races with more than 1,000 runners are major productions.
I’m obviously biased toward road races, having earned the nickname “King of the Roads” in the ’70s. I like how the course of each road race has its own quirks that you have to master. I also like the (usually) firm footing and long stretches so that I can get in a good rhythm. The party atmosphere that I told you so many races have is almost exclusively at road races.
Another cool aspect of road races is that they are one of the few, if not the only, instances in sports where an average participant competes at the same time on the same course as the best in the world. Want to play baseball with Cal Ripken? Good luck. But line up with the 50,000 runners who run the Peachtree 10K in Atlanta every Fourth of July, and some of the fastest runners around are at the front of the field. Sure, you’re not going to be going head to head with them, but running is different because you’re experiencing the race exactly as the elite runners do. It’s fun to see how your time compares to theirs. You can’t do that in baseball, football, basketball, or almost any other sport.