Running for Charity

Races have long been venues for raising money for charities. I’ve always liked being able to tie in doing something good for myself with helping others.Most of the people running these kinds of races would probably have participated in them anyway; the money raised for charity is a nice side consequence of them doing so.
However, one of the biggest trends in American racing is charity running that works the other way around—people enter races (usually marathons) solely for the purpose of raising money for charity. This approach has long been applied to other activities. For example, think of the AIDS Walks or the March of Dimes. The new charity running emphasis at races is much the same, except that the runners use races that already exist, rather than events that are created specifically for them. The biggest of these types of programs is called Team in Training, run by the Leukemia Society of America. Runners sign up to participate in one of the many marathons that Team in Training sends people to. In exchange for raising a specified amount of money (usually in the neighborhood of $3,000) in pledges, program participants receive free entry, travel, and lodging at their chosen marathon. The locales can be pretty exotic, such as the program’s most popular race, the Mayor’s Midnight Sun Marathon in Anchorage, Alaska. Other big Team in Training sites are Bermuda, Honolulu, San Diego, Dublin, and Paris.
Runners in the program receive free coaching from knowledgeable runners in their area. Most groups meet once a week for a long run and a pre-run clinic from their coach. The usual training program lasts for six months so that the runners gradually build up to being able to finish the marathon.
Team in Training has been phenomenally successful in meeting its goals; it has raised more than $25 million for leukemia research, and now is the source of more than half of the Leukemia Society’s revenue. Similar groups have sprung up that raise money for arthritis research (Joints in Motion) and cancer research (Fred’s Team).
Many runners join these groups for emotional reasons—they know someone who suffers from the disease that their fundraising will battle. Almost all of the participants in these programs are first-time marathoners. In some cases, they’re even first-time runners, having started to run only after deciding to finish a marathon to raise money for charity.
Charity runners care mostly about finishing their marathon to raise money, not how fast they can run the marathon. They’ve added an important new element to the sport and have helped running to continue to grow. (About 14,000 people take part in Team in Training each year.) Because of the good coaching they receive, nearly all of them complete their marathon.